The Google rumor mill continues to churn.
Reports surfaced Wednesday that Google is testing a new pay-per-view video. An article in MediaPost reported that at least two videos available on the search site showed up Tuesday with a "text overlay" telling viewers they could purchase a full-length version of the video.
On Thursday, The Wall Street Journal reported the company will announce a new service Friday that will let consumers buy video content from service partners including CBS and the National Basketball Association.
Google launched its video search service last year. Apple Computer currently dominates the market for paid video-downloads online with its iTunes video service.