The company made the announcement on its Nexus One blog and said it received its last shipment of Nexus Ones this week. Once those devices are sold, you will no longer be able to buy them online from Google.
That said, the Nexus One will still be available through carrier partners, including Vodafone in Europe and KT in Korea. Registered developers will also be able to purchase the phone through a third-party outlet, though Google did not provide specifics in this case, while current Nexus One owners will still receive customer support.
Today's news doesn't come as much of a surprise. Google's Vice President of Engineering Andy Rubin said as much in mid-May whenthat the Web store didn't meet expectations and only served as "a niche channel for early adopters." Turns out, people want a hands-on experience with a phone before making a purchasing decision. Go figure.