Google to penalize advertisers with slow-loading pages

Slow loading ad pages will affect position of ad and minimum bid under new AdWords policy.

Companies advertising on Google's AdWords system better fine-tune their ad landing pages.

In its automated auction system, Google will soon be looking at the length of time it takes to see an advertiser's landing page once an ad is clicked as a factor in determining ad position and minimum bid for keywords.

People are more likely to abandon landing pages that load slowly, Google explained in its Inside AdWords blog.

I want to emphasize that I agree with the Google statement that people abandon pages that load too slowly.
About the author

Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press. E-mail Elinor.

 

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