Google to air ad during Super Bowl?

CEO Eric Schmidt appears to have confirmed--by tweet, no less--that his company will air an ad in the third quarter of the Big Game on Sunday.

Perhaps Google CEO Eric Scmidt's tweet said it all.

"Can't wait to watch the Super Bowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said 'Hell has indeed frozen over')," he wrote Saturday.

This tweet appears to be a response to speculation by John Battelle, founder of Federated Media Publishing, that one of the world's most ad-diffident companies would be running a brand ad during the Big Game's third quarter. (Kickoff is just after 3:20 p.m. PST Sunday on CBS, publisher of CNET.)

Battelle believes that the ad Google will run is called "Parisian Love." It's a sweet tale of searching for love and finding it--without ever leaving the comfort of your laptop. He also kindly pointed to a 2006 Schmidt quote that described brand advertising as "the last bastion of unaccountable spending in Corporate America."

Screenshot by Chris Matyszczyk/CNET

Brave words, indeed. However, now that Google is seen to be an extremely large organization with more tentacles around your life than any of your ex-lovers (or even all of them put together), it seems that the company may be appreciating the value of certain things you can't quantify in a very neat ledger.

You know, human things. Like impressions, feelings, and opinions. Perhaps the time Schmidt spent on Apple's board might have persuaded him of at least some of these nebulous concepts.

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