Google taking on Evite with Google+ Events

Tight integration with Google Calendar and Google+ should give other invitation systems a run for the money.

Google is taking on the invitation service Evite with Google+ Events. Not surprisingly, the service is tightly integrated into Google Calendar and into Google+, but users will be able to invite anyone to an event, not just users on the Google platform.

At Google I/O, Vic Gundotra showed off the invitation system, which allows "cinemagraphic" themes based on slightly-animated looping photos to grab the eye.

Events isn't just about invitations, though. During an event, users can turn on "party mode" to automatically upload all photos taken to a page for the event. Participants can also include their photos.

After the event, the system can email attendees to ask for their photos from non-smartphone cameras, and then will collate them into chronological order.

About the author

Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business.

 

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