Google snatches search share from rivals

Second-place Yahoo and third-place Microsoft dropped down a smidgen from October to November, ComScore reports.

Google's search share encroached on rivals, rising 0.4 percentage points to 63.5 percent from October to November.
Google's search share encroached on rivals, rising 0.4 percentage points to 63.5 percent from October to November. ComScore

Correction at 5:50 a.m. Monday: This story had an incorrect total for U.S. searches in November. The total was 12.3 billion.

Google grabbed a chunk of market share from rival search engines in the United States in November, new figures from ComScore show.

Google's share increased 0.4 percentage points to 63.5 percent from October to November, while Yahoo dropped 0.1 percentage points to 20.4 percent and Microsoft dropped 0.2 percentage points to 8.3 percent.

Further down the pecking order, Ask.com dropped 0.2 percentage points to 4.0 percent and AOL rose 0.1 percent to 3.8 percent, ComScore said.

The total searches performed dropped 3 percent to 12.3 billion, though, so even Google lost out in absolute terms even as it gained share. Each search holds the potential to show search ads, so the query total is financially significant.

 

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