Google search seeks to understand users, queries, and Web pages
Ranking search results properly depends on an understanding of who's searching, what they meant when they searched, and what's on every Web page.
Google has been sharing more about how its search engine works, and we got another installation in a series of blog posts on Wednesday: details of Google ranking.
The post--the--will be familiar to close watchers of Google or to those who have spent time listening to recent , and others. But it's still worth a read: it sheds some light on a process that many people probably see only as imponderable magic or simpler than it really is.
In short, Singhal describes various parts of the search problem. Google must have "" of the pages it indexes, the queries people type into the Google search page, and attributes of the searcher such as what region the user is searching from.
Singhal indulges in a little self-congratulation about the quality of Google search results. But like, he also takes pains to emphasize that "search is nowhere close to being a solved problem."