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Google Search optimized for a mess of phones

On Wednesday, Google rolled out optimized search results for feature phones--essentially any handset that is not a smartphone or a PDA.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
Expertise Content strategy, team leadership, audience engagement, iPhone, Samsung, Android, iOS, tips and FAQs.
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Jessica Dolcourt
Google Search optimized for feature phones
Google

Last December we showed you how Google refined its search results for iPhone and Android. The change loaded pages faster and fit the results to the screen width for searches generated from Google.com (plus for the specialized Google widget on Android and the search box on Safari.)

On Wednesday, Google began supporting these optimized results for feature phones--essentially handsets that are not smartphones or PDAs--in 38 languages and in more than 60 countries. The project to revamp search results builds on a March 2009 initiative that included iPhone and Android phones in about 20 countries. After that, it expanded to feature phones in the U.S. and Japan.

The optimized result is a listings page very similar to what you would see on your desktop, that is populated with image, blog, video, news, and product entries that are relevant to your search, often as the first result. An image showing the local weather forecast is one common example; a thumbnail of a Google map or movie showtimes are two others.

The language support includes English (U.S. and U.K.), Spanish, Japanese, Polish, French, Dutch, Korean, Turkish, Italian, Traditional Chinese, Simplified Chinese, Portuguese (Brazil and Portugal), Thai, German, Russian, Tagalog, Swedish, Vietnamese, Bulgarian, Slovenian, Finnish, Indonesian, Croatian, Catalan, Danish, Czech, Lithuanian, Latvian, Greek, Slovak, Ukrainian, Romanian, Norwegian, Serbian, and Hindi.

You can read the Google Mobile blog for more details.

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