Google says no 'googling' in trademark warning

Less than a month after "google" became a verb in Merriam-Webster's Collegiate Dictionary the namesake is warning companies about using the trademarked word improperly.

In covering the new verb, The Washington Post wrote: "Google, the word, now takes its place alongside the handful of proper nouns that have moved beyond a particular product to become descriptors of an entire sector--generic trademarks."

The venerated Washington Post received a letter from a Google trademark lawyer who objected to that characterization as "genericide."

According to an article in the newspaper about the letter, Google lawyers then proceeded to provide appropriate and inappropriate uses of the word:

"Appropriate: He ego-surfs on the Google search engine to see if he's listed in the results.

Inappropriate: He googles himself."

"Appropriate: I ran a Google search to check out that guy from the party.

Inappropriate: I googled that hottie."

Featured Video
6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

The problem with hoarding photos on your phone

Do you have hundreds (or thousands) of photos on your phone? This one's for you.

by Sharon Profis