Google rules search in December; Bing drops

No surprises here: Google is dominating the search market, while Yahoo and Microsoft trail far behind. Also, Microsoft's Bing search lost market share since November, Nielsen says.

Google continued to dominate the search market in December, trailed by Yahoo and Microsoft, according to media research firm Nielsen.

According to Nielsen's December U.S. Search Rankings, released on Wednesday, Web users queried search engines more than 9.9 billion times in December. Google accommodated almost 6.7 billion queries, capturing a 67.3 percent share of the month's searches.

Yahoo placed second in Nielsen's December search rankings. It was queried more than 1.4 billion times, tallying 14.4 percent market share. Microsoft's Bing, which garnered 986 million queries, captured 9.9 percent market share, according to Nielsen. Ask.com, My Web search, and Comcast search followed, with 1.7 percent, 1.0 percent, and 0.5 percent market share, respectively.

Google's lead over the competition grew in December from November. The company's November market share was 65.4 percent, while Yahoo's search share in November was 15.3 percent. It's also worth noting that Bing dropped significantly in December from its 10.7 percent market share in November.

 

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