Google releases add-on to block its own analytics
With a nod toward user privacy, Google's new add-on will stop certain data from being sent from PCs when visiting a site that uses Google Analytics.
Stung by a laundry list of privacy concerns, Google has released a new add-on designed to block the information captured for Web sites that use its own Analytics service.
The beta version of the new opt-out add-on works with Internet Explorer, Firefox, and Chrome.
The company has been criticized over recent gaffes such as Google Buzz, which, and Google Street View, which the company admitted inadvertently .
Google continually faces the challenge of capturing data for its own use but at the same time not ticking off people by violating their privacy. The new changes to Google Analytics may be good news to people who don't want their private data, even computer data, revealed. But it could leave Web sites in the lurch.