Google Play gift cards have officially launched in the U.K.
The search giant today announced that the cards have gone on sale in the U.K. in denominations of 10 pounds ($15), 25 pounds, and 50 pounds. The cards are being rolled out across Tesco and Morrisons locations around the country and should be available at all of their branches in the coming weeks.
. Those cards, which are available at a wide array of retail locations, including Target and GameStop, come in denominations of $10, $25, and $50. Similar to iTunes gift cards, Google Play gift cards allow customers to buy music, movies, apps, books, and magazines from the Google Play marketplace.
The launch comes just a day after. That celebration will include deals and discounts on its store's offerings, including 99-cent movie rentals and free songs.