Google opens up Print Ads to more advertisers

Google opens Print Ads to all its AdWords customers, allowing them to buy ad space in more than 225 newspapers around the U.S.

Google's Print Ads program, which lets companies use its Web-based interface to buy ad space in U.S. newspapers, must be going well. The search company is opening the service up to all of its U.S.-based AdWords marketers.

Google launched Print Ads in November as part of a test involving 50 newspapers and a "small group" of advertisers. Now, more than 225 newspapers with a combined circulation of nearly 30 million are involved, as well as potentially tens of thousands of Google advertisers.

Separately, Google says it has renewed its agreement to provide search and contextually targeted advertising to the Washington Post's online subsidiary, Washingtonpost.Newsweek Interactive, which includes Slate, Newsweek.com and Washingtonpost.com.

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Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press. E-mail Elinor.

 

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