Google mobile ads patent

Google apparently has a patent application out for advertising on mobile phones, according to William Slawski's SEO (Search Engine Optimization) by the Sea blog.

The patent application abstract says: "At least some ads may include call-on-select functionality," which would automatically dial the advertiser's phone number when the user clicks on a button.

Slawski concludes: "If the search engine is going to serve ads on mobile devices, I do like the idea that they will take into account small displays and slower connection speeds. I suspect that there's no way to avoid ads on a smart phone."

Already Google has been testing a new click-to-call service that lets people speak with some advertisers on Google's search results page. A Web surfer can click on a phone icon adjacent to an ad, enter his or her phone number and click a "connect for free" button and the phone will ring with the advertiser on the other end.

Tags:
Tech Culture
About the author

Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press. E-mail Elinor.

 

Join the discussion

Conversation powered by Livefyre

Show Comments Hide Comments
Latest Galleries from CNET
The best and worst quotes of 2014 (pictures)
A roomy range from LG (pictures)
This plain GE range has all of the essentials (pictures)
Sony's 'Interview' heard 'round the world (pictures)
Google Lunar XPrize: Testing Astrobotic's rover on the rocks (pictures)
CNET's 15 favorite How Tos of 2014