Google lets site targeting advertisers pay per click

Google will soon let advertisers bid on a cost-per-click basis for ads they target on specific publisher Web sites. Right now, advertisers using Google's site-targeting feature place bids based on cost-per-thousand impressions.

Beginning in a test next month, advertisers will be able to bid on a cost-per-click model in which they set a maximum price they will pay every time someone clicks on their ad, according to a Google AdWords blog posting. Many advertisers, particularly smaller brands, prefer to pay only when someone clicks on the ad--which ostensibly indicates a desire to get more information for a possible purchase--as opposed to paying based on the number of visitors to the Web page.


Join the discussion

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET


Still taking notes with pen and paper?

Bump up your grades and school supplies with these laptops, desktops, and tablets!