Google lets advertisers schedule campaign breaks
AdWords to allow advertisers to adjust bids and pause campaigns for specific hours or days.
Elinor Mills Former Staff Writer
Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service and the Associated Press.
Google launched on Thursday evening an AdWords feature that lets advertisers increase or reduce bids for keywords and pause ad campaigns during a specific time or day.
Ad scheduling, known as dayparting in the industry, will enable a sports apparel firm to schedule an increase in its search keyword bids on Sunday afternoons to catch the post-televised football game viewers, for example, said Richard Holden, a product management director for Google's advertising unit.