Google is the world's number one brand, research finds

Google tops the world's top brands, registering an impressive 30 percent rise in the value of its brand.

In WPP-owned research company Millward Brown's annual study of the world's top-100 brands, Google came out on top for the second straight year, registering a 30 percent increase in the value of its brand to maintain the ranking. Google's market capitalization is $169 billion as a I write this, but the value of its brand?

$86 billion.

I think that means I can't even afford one pixel of its logo. That's one heck of a brand.

Which are the other top-10 brands? General Electric, Microsoft ( but going down according to other research ), Coca-Cola, China Mobile, IBM, Apple, McDonald's, Nokia, and Marlboro. It's fascinating to see how technology brands dominate. Maybe we really do rule the world?

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About the author

    Matt Asay is chief operating officer at Canonical, the company behind the Ubuntu Linux operating system. Prior to Canonical, Matt was general manager of the Americas division and vice president of business development at Alfresco, an open-source applications company. Matt brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. He is a member of the CNET Blog Network and is not an employee of CNET. You can follow Matt on Twitter @mjasay.

     

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