Google is the world's number one brand, research finds

Google tops the world's top brands, registering an impressive 30 percent rise in the value of its brand.

In WPP-owned research company Millward Brown's annual study of the world's top-100 brands, Google came out on top for the second straight year, registering a 30 percent increase in the value of its brand to maintain the ranking. Google's market capitalization is $169 billion as a I write this, but the value of its brand?

$86 billion.

I think that means I can't even afford one pixel of its logo. That's one heck of a brand.

Which are the other top-10 brands? General Electric, Microsoft ( but going down according to other research ), Coca-Cola, China Mobile, IBM, Apple, McDonald's, Nokia, and Marlboro. It's fascinating to see how technology brands dominate. Maybe we really do rule the world?

Featured Video
6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

Top 5: Cars with best resale value

Brian Cooley runs down the top five US automobiles with the best resale value in 2015, five years after original sale.

by Brian Cooley