Selling isn't about telling people things. It's actually about making them feel something while you're telling them things.
I mention this because a new series of little Web videos have wafted beneath my browser. They come courtesy of Google. And they are advertising different aspects of the Chrome browser.
Now, I imagine that if I had to listen to Larry Page and Sergey Brin tell me about Chrome it might be enchanting. Well, for a couple of seconds. But it wouldn't be half as enchanting as these little works of art.
Each one centers on a positive aspect of Chrome--stability, speed, or security, for example.
Watching these things makes me think I'd absent-mindedly wandered into some museum of modern art and been seduced by illegitimate, slightly crazy offspring of Salvador Dali and the blokes who made Wallace and Gromit.
Strangely, these ads were actually outsourced to ad agencies, Bartle, Bogle and Hegarty and Glue. And, indeed, the movies seem like they were made with a bit of old bartle and a dollop of glue.
But wouldn't you love to see these things interrupt your NFL game this Sunday, rather than yet anotherspot? Oh, come on, Google. You can afford it.