While Google Glass is currently a novelty product for select users, it could earn a good deal of cash for Google within the next few years.
According to AllThingsD, which spoke with financial analyst Robert S. Peck of SunTrust Robinson Humphrey, the wearable tech could be worth as much as $3.27 billion to Google in 2017, which is more than 3.7 percent of Google's estimated $86.4 billion total revenue for that year.
The big bucks will reportedly come from additional searches on Glass, enhanced ad targeting, and app sales, according to AllThingsD. Peck estimates that Glass users will search twice as much per day as they do now with other devices and that Glass ads will be better targeted and more expensive.Google Glass is the company's or smartphone. The device comes in the form of eyeglasses that can record videos, take photos, chat, get directions, look up facts on the Web, and more.
"If there is one point investors should take away from Glass, it is that the technology is unique because it enables a person to perform actions while keeping their head up and continuing their first-person perspective," Peck said.