Google gives advertisers more control

Google now lets advertisers see exactly which web sites their ads appear

Google is changing its Google Ads marketing services to allow advertisers to see on which Web sites their ads appear, something many of them have been clamoring for. Not only will advertisers be able to make sure their ads are appearing on sites that are appropriate, but they also will be to get performance metrics for each site. So a company that sells electronic test equipment can make sure its ads appear on sites targeted at manufacturers of electronics, potential customers, and not on sites that, for example, offer tests for electronics students, said Brian Axe, director of product management for Google Ads.

About the author

Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press. E-mail Elinor.


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