Google+ for iPhone gets first big visual overhaul

The company has given its Google+ app for the iPhone a new coat of paint, replacing a design that didn't quite match up with its Web counterpart.

Google's latest Google+ update
Google's latest Google+ update. Josh Lowensohn/CNET

If there's one thing to be said about Google+ for the iPhone (iTunes), it's that it hasn't looked as good as its Web counterpart. With an update today, Google is hoping to change people's opinions on that.

In a new version of the software that went out to Google+ users for iPhone today, the company has overhauled the look and feel of the app, making text bigger and adding a kinetic feel as photos float into view as users scroll down.

In a blog post about the update, Google Senior Vice President Vic Gundotra called it "a mobile app with sense and soul."

"We're embracing the sensor-rich smartphone (with its touchable screen and high-density display), and transforming Google+ into something more intimate, and more expressive," Gundotra said.

The update comes on the heels of Google more deeply integrating Google+ inside of its Gmail Web e-mail service. Yesterday the company rolled out a way for users to view and respond to a Google+ comment thread, as well as +1 posts that are sent to their in-box.

Gundotra says that the Google+ app for the company's Android platform will arrive "in a few weeks" with "a few extra surprises." Still missing is a version of Google+ for Apple's iPad. However, unlike earlier versions of the app, the iPhone version can be scaled up using the iPad's x2 mode.

Here are some shots of the new look:

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