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Google AdSense for Mobile puts contextual ads at your fingertips

Google brings its contextual ad program to the mobile market.

Elinor Mills Former Staff Writer

Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service and the Associated Press.

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Elinor Mills

Sept. 18, 2007 12:29 a.m. PT

Google is launching AdSense for Mobile, which will allow marketers to place contextual ads on sites viewed via mobile devices. The company has been running mobile ads through its auction-based AdWords program since mid-2006. Now it will be automatically converting AdWords ads to text ads that will appear when someone accesses a participating Web site on a mobile device. The Web sites must be optimized for mobile browsers first.

Basically, the system reviews the content on the site and delivers text ads that are relevant; the publisher earns money every time an ad is clicked on. AdSense for Mobile will be available in the U.S., England, France, Italy, Germany, Spain, Ireland, Russia, The Netherlands, Australia, India, China and Japan.