Google ads on PBS

In what appears to be a departure in advertising strategy, Google is running sponsored spots on public television, according to Online Media Daily.

"Google--which has long eschewed nearly every form of consumer-targeted brand advertising--quietly began running 15-second sponsorship spots on PBS's science program "Nova" earlier this year," the article says.

"The spots, which quietly launched at the end of the summer, start with the keywords "string theory," "Egyptology," and "astronomy" being typed into a search bar; as the terms are typed in, videos that relate to the subject appear behind the search bar. The spots end with the tagline: "Google is proud to support Nova in the search for knowledge."

The spot can be viewed at one of PBS' message "from our underwriter" pages.

Tech Culture
About the author

Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press. E-mail Elinor.


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