Google ads--now with video

Google is adding a new twist to its advertising program--video.

The trial service from the search engine company will allow advertisers to run commercials on Web sites where it sells advertising. Google isn't running the ads on its own sites as of yet.

Bloggers were divided on how successful the program would be. On the one hand, advertisers may welcome the chance to engage with viewers. But Web surfers have proven highly resistant to most forms of advertising, and ads with sound and motion have been some of the least popular.

Blog community response:

"If Google can fill enough ad inventory with Flash ads, it can revive interest and maybe even score some new publishers. If Google ads a video-only ad format, all those video sites out there that repost YouTube and Google Video content might be inclined to sign up."
--InsideGoogle

"My bet is that, like Google's Click To Call experiment where people could click a button and call a business from their computer (making their home phone ring), this will fade quietly into the background."
--TechCrunch

"I just hope against hope that both the ad networks and advertisers exercise some discipline on how intrusive these things could be made to be, something I've railed against in the past."="" href="http://mp.blogs.com/mp/2006/05/ss_1.html">michael parekh on IT