Google adds rainbow to search bar for gay pride month

To mark June as Gay and Lesbian Pride month, Google's search bar adds a rainbow to the end when users search for "gay" or related terms.

Screenshot by Steven Musil/CNET

There's a rainbow at the end of some Google searches.

To mark June as Gay and Lesbian Pride month, the search giant is adding a rainbow to the right side of the search bar when users search for "gay," "lesbian," "transgender," or related terms.

The six-color rainbow, a symbol of gay pride, is a new addition this year. In the past, Google added a thin bar below the search window with the six colors placed end to end.

While the company normally avoids taking a public stand on social issues, the company has taken a high-profile stance in support of gay rights.

In 2008, the company announced its opposition to Proposition 8 , an anti-gay marriage measure that California voters ultimately approved.

The company also launched a national TV commercial last month about gay suicides during an airing of "Glee." The 90-second ad was in support of the "It Gets Better Project," a campaign that grew out of last fall's wave of gay teen suicides and encourages lesbian, gay, bisexual, and transgender (LGBT) teens not to let bullies victimize them. Apple, Dell, Microsoft, and Pixar have also contributed to the project.

 

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