On Friday, Google announced it acquired in-game advertising company Adscape, according to a posting on Google's official blog.
News of the acquisition comes a month after press reports cited a $23 million deal was in the works between the two companies.
In a blog posting, the Adscape folks note: "Our charge at Adscape has always been to honor the game that was developed and find new ways to enable that game to continue so others can enjoy it. That's why we are so stoked to join Google--because these guys get it and are committed to helping us continue our mission."
Seems $23 million wouldn't hurt either.