Goodmail debuts e-mail service with streaming video

Company launches CertifiedVideo, an e-mail service that embeds streaming videos into messages.

Goodmail Systems unveiled on Thursday its CertifiedVideo, which offers streaming video capabilities within e-mail.

Goodmail, which provides companies and nonprofits with encrypted e-mail, is adding embedded streaming video capabilities to its service.

"Americans watched more than 14 billion online videos this past January alone. With CertifiedVideo, consumers can now watch videos within their e-mail in-box without having to click to an external Web site, and brands can tap into shifting media consumption habits and craft truly interactive, e-mail 3.0 marketing campaigns," Peter Horan, Goodmail CEO, said in a statement.

AOL is the first e-mail provider to offer Certified Video. Among the companies sending footage over the e-mail service are Country Music TV, LiveNation, The New York Times, and Target.

With its CertifiedVideo service, Goodmail first analyzes a prospective sender's video player for code stability and platform compatibility, with the aim of ensuring the video can be delivered and viewed. After it's been approved, a sender can use Goodmail's CertifiedEmail system to add encrypted video tokens to outbound messages.

The outbound messages are designed to notify the recipient's e-mail provider to deliver the message directly to the recipient with the video content enabled, according to Goodmail.

About the author

    Dawn Kawamoto covered enterprise security and financial news relating to technology for CNET News.

     

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