Going rate for acquisitions at Intuit: $170 million
When selling a company, it helps to know the buyer's sweet spot. We know Intuit's.
"It's funny, isn't it?" he said. Both Mint and Homestead went for the same price.
Coincidence? Intuit also bought another company, Paycycle, in June of this year. Guess for how much. That's right. $170 million.
What the heck is going on at Inuit? Do they have a stack of pre-printed $170 million checks? Do they only like companies as they pass through that magical valuation number (as decided by their own analysts)?
Intuit says this: It's a coincidence. And, I've been reminded, the company has made non-$170 million buys: MyCorporation.com in 2005, for $20 million; Digital Insight (2007) for $1.3 billion; Electronic Clearing House (2007) for $131 million; and Entellium (2008) for $8 million.
I still think if you're selling a company to Intuit, you should ask for $170 million. It's a figure they're comfortable with.