Going my way? Zimride matches drivers, passengers (video)

Ride-sharing startup enables users to sell or book empty seats over long distances. SmartPlanet looks at how the company uses Facebook to connect drivers and passengers.

Taking a trip but don't want to drive by yourself? Ride-sharing startup Zimride enables drivers to sell empty seats in their cars. For passengers, it means buying a ride with someone already going where they want to go.

Zimride launched on the campuses of Cornell University and the University of California at Santa Barbara in 2007. It has expanded to more than 100 college campuses, but it's also now available off campus too. Trips are typically 50 to 500 miles, and San Francisco to Los Angeles is the site's most popular route.

Being able to establish trust is the most important thing to users, says co-founder John Zimmer. The site has arranged more than 50,000 rides so far. SmartPlanet looks at how the company uses Facebook to connect drivers and passengers.

This video originally appeared on SmartPlanet with the headline "Booking a ride in someone else's car."

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