Citing unnamed sources, The Wall Street Journal said racy Super Bowl .'s Qatalyst Partners has been hired to shop around the Go Daddy Group, parent company of GoDaddy, which has long been known to the general public for its
GoDaddy is attractive to private equity firms because of the money it makes from monthly subscriptions and from selling Web-site extras to customers, the Journal said. The largest domain-name registrar in the world, GoDaddy posted revenue between $750 million and $800 million in 2009, the Journal said.
Some expected GoDaddy toseveral years back, but the deal never came to pass. Earlier this year, smaller competitor Register.com was sold to Web.com by private equity firm Vector Capital for $135 million, the Journal said.