Glam channel targets hybrid-driving yoga moms
Best known for advertising on fashion and celebrity gossip sites, Glam Media continues its rapid-fire expansion with a "Wellness" content area for the health-conscious, "green" set.
One thing's for sure: Glam Media isn't letting sit around and ferment.
The latest of many announcements from the don't-call-it-an-ad-network media firm is that it has launched a "Wellness" division, opening up its ad services to sites in the health, fitness, and "green" niches.
With hippie food brand SoyJoy as a sponsor, Glam's Wellness channel has already ushered in about 20 sites that deal with "mind-body-spirit, empowerment, and a healthy planet," according to a release Monday. Among them are BeThree, Conscious Living TV, Ecofabulous, Low Impact Living, and Spaparazzi; two others, Natural Solutions magazine and Earth Pledge, will also contribute content to the Glam.com hub that the company runs.
Glam has been on a roll recently, with, both domestic and international, and that have left some thinking that it's the future of the ad industry and others wondering .
But launching a health-and-living vertical, besides, is part of Glam's planned expansion beyond strictly targeting women, in a talk at the EconAds conference earlier this summer.
Crunchy, Prius-driving yoga types are a fairly different demographic than the one most of Glam's current sections target: fans of celebrity news, fashion, beauty, and the like.
Next stop: Glam for dudes?