Gimmicks are the new megapixels
These days camera manufacturers have to think outside the box to differentiate their products. Way, way outside the box.
In the year Olympusto the megapixel race, we've seen all kinds of exciting, innovative, and occasionally insane new digital cameras.
This new generation of cameras no longer relies on the myth of megapixels to seduce you: you're tech-savvy enough to know that more megapixels don't necessarily mean better pictures. These days manufacturers have to think outside the box to differentiate their products. Way, way outside the box.
From interchangeable lenses to built-in projectors, GPS, and Wi-Fi; from touch screens to extra screens to 3D pictures and transformed sensors, we run down the cameras with unique selling points, and decide if they're a stroke of genius or a hopeless gimmick.
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