Gigya raises $9.5 million from Benchmark, others

Advertising network for widget makers pulls in a second round of funding to compete with major online ad networks such as Google.

Gigya, an advertising network for widget makers, has raised $9.5 million in a second round of funding from investors including Benchmark Capital, Mayfield Fund, and First Round Capital, according to the blog Mashable.

The Palo Alto, Calif.-based company develops ad tracking and distribution tools for a host of widget companies such as RockYou, a photo slide show application for MySpace.com and Facebook.

A call to Gigya for comment was not immediately returned.

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