One of my favorite sites, GiftGirl, on Monday night introduced some small but important updates that make it an even more useful tool for unimaginative boyfriends and husbands.
The first big change is that users are now able to make "unlimited" profiles, meaning they can set up virtual gift-giving profiles for multiple ladies at once. Aimed mostly at people who have a friend or family member in addition to their sweetheart, it could also conceivably be set up to help polygamists manage gift giving for multiple partners.
The site now also allows group gift giving, with a shared wishlist that you can collaborate on with others. You can invite friends or family members to view and add on to what you've got on the person's wishlist to help coordinate who is getting what. Still missing, however, is a way to pool your funds together to buy it, although you can use third-party services like Homeslyce, which is technically a competitor but does not offer as focused a set of suggestions like GiftGirl does.
The service still costs $20 a year to subscribe to. That payment goes in part to the editorial curation of the items that change by season and online availability. Since we last checked out the site, it also added a special $200 custom consultation which gives you a one-on-one help session with GiftGirl co-founder Jean Vouté Pratt, although for that kind of money if you were thinking of something under $1,000 you might just want to put that towards the gift.