Getting a return before investment with SaaS and open source

SaaS and open source enable a new way to actually get a return on software before investing in it.

Today I stumbled across Phil Wainewright's "How to get return BEFORE investment" post from 2005, and am surprised by how aptly it describes not only Software as a Service (SaaS), Wainewright's subject, but also open source:

With on-demand applications, customers don't start paying until they begin using the application, and they typically pay on a per-user per-month basis. So it's quite easy to imagine deploying a procurement application, for example, which achieves enough savings per user in the first month to more than repay the monthly fee. If the fee is billed on net 30 day terms, then the customer achieves the return before the investment has even been made. That's the essence of rBi [Return before investment].

In the case of open source, it's very likely (indeed, probable) that an enterprise will start paying for support or add-on functionality before going into full production, as the development stage requires the most hand-holding by the vendor.

But the principle remains: an enterprise can make full use of the software before paying a dime to the vendor, thereby de-risking the IT investment . No need to pay until you're relatively comfortable with the software in question.

This is the new enterprise software model, whether it manifests itself as open source or SaaS. I suspect that it will roil many an incumbent enterprise software vendor, as they struggle to make the economics pay for them, as CIO.com recently noted in its review of ERP vendors' SaaS strategies. but ultimately customers and vendors will benefit from a switch to subscription-based models that keep vendors honest and customers happy.

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About the author

    Matt Asay is chief operating officer at Canonical, the company behind the Ubuntu Linux operating system. Prior to Canonical, Matt was general manager of the Americas division and vice president of business development at Alfresco, an open-source applications company. Matt brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. He is a member of the CNET Blog Network and is not an employee of CNET. You can follow Matt on Twitter @mjasay.

     

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