Get a look at SXSW's rumored Apple pop-up store

Apple's iPad 2 goes on sale during the one of the tech industry's biggest conferences of the year--and there's no Apple Store within reach. Here's where Apple is rumored to have a pop-up shop.

AUSTIN, Texas--Word broke earlier Thursday that Apple would be constructing a temporary "pop-up" store here this week, a move that would permit the thousands of geeks who have descended upon Austin for the annual South by Southwest Interactive Festival (SXSW) to obtain shiny new iPad 2 devices when they go on sale Friday. Downtown Austin does not have a permanent Apple retail store.

The Austin American Statesman reported that Apple would be taking over a 5,000-square-foot space in the historic Scarbrough Building on Sixth Street and South Congress Avenue. So, armed with a camera, I went right on over upon my flight's arrival in Austin!

Apple, in keeping with its penchant for furtiveness, has chosen not to confirm that the pop-up store even exists. Someone who appeared to be in charge of the construction efforts informed me that I was not permitted to take pictures, to which I responded, "So, is this the Apple store?" He told me in a very polite Texas drawl, "I can't say what it is until tomorrow." My response: "So it is the Apple store." No further comment.

I did, however, peep through a crack in one of the doors (really) and got a look at what was going on inside. It looked, more or less, like an indoor construction site: no visible signs of anything Apple. If the space is going to be ready when the iPad 2 goes on sale at 5 p.m. Friday, that construction team certainly still has some work cut out for it.

And for the record, no one was lined up out front.

About the author

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.

 

Join the discussion

Conversation powered by Livefyre

Show Comments Hide Comments
Latest Galleries from CNET
Bento boxes and gear for hungry geeks (pictures)
The best tech products of 2014
Does this Wi-Fi-enabled doorbell Ring true? (pictures)
Seven tips for securing your Facebook account
The best 3D-printing projects of 2014 (pictures)
15 crazy old phones from a Korean museum (pictures)