Gearing up for New Orleans

CBS CMO George Schweitzer discusses preparations for one of the biggest TV events of 2013.

The Super Bowl is two months away, the teams still to be decided, but our CBS team is deep in development on all the coverage, events, and promotions that come with being the game's broadcaster.

It is the biggest "show" of the year, every year. A galvanizing event that brings all of the country together, in front of the screen. Some come for the football, some come for the commercials, others come for the snacks. We love being part of the tradition.

While the Super Bowl is a marketer's dream, the game itself is a self-promotional platform. Everyone comes to the big tent to watch. Our goal as entertainment marketers is to use the opportunity to gain exposure for CBS content and brands. So this year from January 28 through February 3, we're bringing many different parts of the CBS family to New Orleans.

Fifteen different shows from nine CBS divisions will be on site. Among them are staples like "The Super Bowl Today" from "The NFL Today" guys we all know and love. And new selections like "Inside the Super Bowl," "Rome," and "Lead Off" from CBS Sports Network, our cable sports network. From CBS News we'll have "CBS This Morning," "Face the Nation with Bob Schieffer," and the "CBS Evening News with Scott Pelley." Daytime TV hit "The Talk" will broadcast live Monday through Friday, and late-night favorite "The Late Late Show with Craig Ferguson" will tape before a live audience for a special edition airing on the night of the big game.

All that plus coverage from Showtime, The Insider, CBS Sports Radio, CBSSports.com, and our local CBS Television affiliates throughout the country. Jackson Square, the historic park in the heart of the French Quarter, will serve as CBS command central where we'll share facilities, equipment, office space, and staff throughout the week. A herculean effort for a herculean event. So as the teams fight to secure their entries to the big game, we continue to build out the sets, the spots, and the programming that will entertain America for a very special week this winter.

Until then happy holidays, and as always, stay tuned!

About the author

    George Schweitzer's position as chief marketing officer at CBS gives him a unique opportunity not only to observe but also to help shape the ways technology is altering the television industry. A communications major at Boston University who joined CBS after graduation some 30 years ago, George is also an unabashed technology geek who specializes in the latest home automation and entertainment gear.

     

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