Game interview: Patrick Riley, producer on MadWorld

Patrick Riley, Senior Localization Producer on MadWorld talked with us about how the game came to fruition, explaining the origins behind the storyline, art style and the appearance of such celebrities as Greg Proops.

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Senior Localization Producer Patrick Riley called into The 404 this week to talk with us about MadWorld, the new M-rated Wii game from Sega that has raised the eyebrows of media watchdog agencies such as the NIMF. Together we discuss the responsibilities that parents must endure when it comes to M-rated gaming, and how education about the ESRB's rating system needs to have a more public presence.


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MadWorld, developed by Platinum Games, is a surreal, ultra-violent, over-the-top beat-'em-up game that borrows its art style from that of a graphic novel. Black, white, and red are the only colors in the game which adds to its unique overall presentation. In it, you assume the role of Jack, a contestant in a sadistic game show called Death Watch that was formed after a major city's transportation arteries were severed.

Patrick also talked with us about how the game came to fruition, explaining the origins behind the storyline, art style and the appearance of such celebrities as Greg Proops.

Madworld is available now exclusively on the Nintendo Wii.

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