'G.I. Joe' promo fails at looking cool

After seeing a viral video that's supposed to promote the film, I lend my voice to the masses asking Hollywood to leave my fond memories intact.

A couple of weeks ago I got to attend a press screening of "Transformers: Revenge of the Fallen" a week before the general American release. There was only one trailer before the film, and that was for G.I. Joe: The Rise of Cobra , which launches August 6.

I have been to many press screenings, but I've never heard professional movie critics--my colleagues--heckle a trailer before. The movie looks amazingly bad in every way. That's why I'm not surprised Paramount is taking the viral route to try to gain public interest in what will no doubt turn into a multimillion dollar crapfest.

This is one such video. Sadly, it highlights one of the most loathsome inventions of the film, the so-called "accelerator suits" that the Joes don and that apparently give them all superpowers so they can fight Cobra while running in slow motion. Or something. Those who've seen the trailer know what I mean.

The idea behind this viral video is decent, I suppose, but I'm really hoping it was put together by interns from the catering department. If the not-so-special effects in the finished film look anything like this, I'm tempted to break out a VHS camcorder and my old action figures and remake it myself. I think my version would make more sense and be truer to what G.I. Joe was all about.

I can't wait to see the actual thing. That review is going to be fun to write. Also, I wish we had a category for "bad ideas."

About the author

    With more than 15 years experience testing hardware (and being obsessed with it), Crave freelance writer Matt Hickey can tell the good gadgets from the great. He also has a keen eye for future technology trends. Matt has blogged for publications including TechCrunch, CrunchGear, and most recently, Gizmodo. Matt is a member of the CNET Blog Network and is not an employee of CBS Interactive. E-mail Matt.

     

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