The best inventions fill a need most people overlook--like that most fundamental human need not to be wracked by painful seat belt chafing.
Suffer no more, my friends. Now there's the Tiddy Bear Comfort Strap.
As the video commercial on the Web site points out, "That's "T-I-D-D-Y Bear." You know, in case you thought they were saying something else.
It's a cute little plush bear that snaps onto the shoulder strap of your seat belt to cushion your shoulder or, um, chesticular area.
I'm not sure if this decreases the actual safety of your seat belt, but I have to admire this low-tech solution to an everyday conundrum. We see all kinds of Wi-Fi gadgets and bacon alarm clocks working here at CNET, but sometimes you just need what works.
The Tiddy Bear Comfort Strap was invented by two women, one of whom is a breast cancer survivor who experienced uncomfortable pressure from her seat belt. Necessity is the mother of invention and all that, right?
You can get yourself a Tiddy Bear for $14.95 plus $4.95 shipping and handling. But buy one (I feel like I'm Ron Popeil here), and get the second one free. Well, free plus $3.95 shipping, anyway. That's an easy way to get a gift for your (ahem) bosom buddy.
Being on the shorter side, I can see the need for something like this for men as well as women. But I'm not sure I want to tool around the city with a plush-bear brooch.
No, wait. I'm actually pretty sure about that. Maybe something a little less cuddly. Ah, I've got it: a plush parrot! Now that would be awesome.