In theory, snowboarding in the dark sounds like a fool's activity, but Swedish energy-drink company Burn makes the idea cool in a wild video called "Black Snow."
In the short vid, we observe seasoned European snowboarders Stale Sandbech, Ulrik Badertscher, and Gigi Ruf riding a futuristic artificial-snow course filled with LED-infused rails and obstacles set against a pitch-black night. Before the action kicks off, a voice channels Jeff Bridges' Kevin Flynn character in "Tron" and emits a solemn sentence: "When you find your passion, it will light up the darkness ahead." That's followed by a healthy dose of futuristic techno music.
You might ooh and aah when the rails light up upon contact with the board, making this a truly interactive experience. Burn enhances the visuals further by installing sweeping laser beams and installations of black lights to dramatically alter the contrast in the short film. Does anyone else agree that some financial opportunity exists in opening up a snowboarding course like this?