Fujitsu: No U.S. LifeBook4Life program, for now

Fujitsu says its new marketing scheme, which provides lifetime replacements for your LifeBook laptop, will remain a U.K.-only program for the time being.

Fujitsu LifeBook A6210

Fujitsu Siemens delivered an early holiday present to its U.K. customers late last week when it announced the "LifeBook4Life" program.

Essentially, anyone in the U.K. who buys a select LifeBook laptop and a three-year warranty will be entitled to trade the system in for a replacement laptop (of "comparable specification and value," with a 10 percent adjustment for inflation) after three years--and continue trading in LifeBooks every three years for the rest of his or her life. For free.

Sweet, no?

Naturally, we wondered if and when this particular idea would cross the pond to include the company's customers in North America. We asked our contact at Fujitsu, who replied that LifeBook4Life is U.K.-only at this time, but that they're "gauging the interest in such an offer in the U.S." Translation: if you're interested in buying once and enjoying laptops for life, make your voices heard.

Meanwhile, perhaps another manufacturer can crunch the numbers and determine whether it'd be worthwhile to offer some competition. I know I'd certainly be tempted to go with a particular laptop brand if I knew I'd get a fresh one every three years.

About the author

    Tech expert Michelle Thatcher grew up surrounded by gadgets and sustained by Tex-Mex cuisine. Life in two major cities--first Chicago, then San Francisco--broadened her culinary horizons beyond meat and cheese, and she's since enjoyed nearly a decade of wining, dining, and cooking up and down the California coast. Though her gadget lust remains, the practicalities of her small kitchen dictate that single-function geegaws never stay around for long.


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