Fujifilm brings second instant-film camera to U.S.

Polaroid may have shifted away from its instant-film business, but Fujifilm seems to see a market for it.


With Polaroid killing off its instant-film business in favor of its Zink printing technology , Fujifilm saw a hole it could fill with its instant-film cameras. The first Instax camera arrived in November 2008, and Wednesday the company announced the arrival of the Instax Mini 7S.

The 7S features:

  • Automatic built-in flash for low-light shooting
  • 1/60-second electronic shutter
  • LED exposure indicator
  • Silken white finish
  • Measures 5 inches by 5 inches by 2.5 inches (HWD)

The camera uses Fujifilm's Mini Instax 2-inch by 3-inch film with a printed area of 1.8 inches by 2.4 inches. It's an ISO 800 speed with a glossy finish and, at that size, hopefully very little visible graininess. A 10 pack runs $19.99, though, which is kind of prohibitive for regular shooting.

I'm pretty sure it's the same camera that was being sold at Urban Outfitters earlier this year , but regardless, this one will be available at more than one retail location in September for $95.99 (which again seems like a steep price for a niche market).

About the author

Joshua Goldman is a senior editor for CNET Reviews, covering cameras, camcorders, and related accessories. He has been writing about and reviewing consumer technology and software since 2000.


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