Fujifilm brings second instant-film camera to U.S.
Polaroid may have shifted away from its instant-film business, but Fujifilm seems to see a market for it.
With first Instax camera arrived in November 2008, and Wednesday the company announced the arrival of the Instax Mini 7S.in favor of , Fujifilm saw a hole it could fill with its instant-film cameras. The
The 7S features:
- Automatic built-in flash for low-light shooting
- 1/60-second electronic shutter
- LED exposure indicator
- Silken white finish
- Measures 5 inches by 5 inches by 2.5 inches (HWD)
The camera uses Fujifilm's Mini Instax 2-inch by 3-inch film with a printed area of 1.8 inches by 2.4 inches. It's an ISO 800 speed with a glossy finish and, at that size, hopefully very little visible graininess. A 10 pack runs $19.99, though, which is kind of prohibitive for regular shooting.
I'm pretty sure it's, but regardless, this one will be available at more than one retail location in September for $95.99 (which again seems like a steep price for a niche market).