Fuji camera kickin' it old school at PMA

Check out this beauty from Fujifilm, a 6x7 medium format camera with a tres old school bellows collapsing lens and, wait for it, film! (6x7, by the way, refers to the size in centimeters of the negative, so a 6cm by 7cm is over four times as large

Fuji 6x7 film camera
Letsgodigital.com

Check out this beauty from Fujifilm, a 6x7 medium format camera with a tres old school bellows collapsing lens and, wait for it, film! (6x7, by the way, refers to the size in centimeters of the negative, so a 6cm by 7cm is over four times as large as old 35mm negatives.)

I used to own a smaller version (645, or 6cm by 4.5cm) of one of their rangefinders and it was a beautiful machine (unfortunately stolen by someone who didn't realize what they had I'm quite sure). Fuji rangefinders have always been known for their second-to-none optics, speed, and relatively small size and weight compared to typical medium-format cameras. It's great to see Fuji continue their special brand of eccentric thinking.

No word on specs or price for the 6x7, but you can bet it won't be cheap. Now I'd love to see them do an digital version of their legendary 6x17 panoramic camera...

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About the author

    Adam Richardson is the director of product strategy at frog design, where he guides strategy engagements for frog's international roster of clients, envisioning and creating new products, consumer electronics, and digital experiences. Adam combines a background in industrial design, interaction design, and sociology, and spends most of his time on convergent designs that combine hardware, software, service, brand, and retail. He writes and speaks extensively on design, business, culture, and technology, and runs his own Richardsona blog.

     

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