Football fever is catching on in the U.K., with the 2010 FIFA World Cup just around the corner. To cash in on the festivity, Toshiba United Kingdom has launched a new "England Expects" campaign through which consumers there can get a full refund of the company's selected products if the U.K. team emerges as champion.
The promotion is limited to a few series of Regza HDTVs and the company's Intel Core i3, i5, or i7 laptops purchased between April 12 and June 10. This is definitely one of the more unique sales-related programs involving the World Cup, where most brands usually promote new technologies to enjoy the matches instead of capitalizing on a country's passion for the sport.
(Source: Crave Asia)