Free shipping spurs e-commerce momentum

ComScore's data--along with other information from IBM's CoreMetrics and from ShopperTrak--will likely contribute to the clicks-killing-bricks argument for retail.

E-commerce spending has held its Cyber Monday momentum and remains strong courtesy of free shipping deals, according to ComScore.

The research firm noted the following:

  • E-commerce sales are up 15 percent for the week ending Dec. 2;
  • The last week featured three $1 billion plus days;
  • 64 percent of transactions included free shipping.

Coming up: Great Debate: Is e-commerce killing brick and mortar?

ComScore provided the following charts:

A few observations to ponder:

  • ComScore’s data—along with other information from IBM’s CoreMetrics and ShopperTrak—will likely contribute to the clicks-killing-bricks argument for retail. We have a Great Debate on the topic. If anything, I see e-commerce, social, physical stores, and mobile all blending together. The retail experience won’t be zero sum.
  • The free-shipping deals mean retailers need to get their logistics down so they can offset the margin hit. The advantage here goes to early e-commerce players such as Amazon.
  • Free shipping appears to be the price of admission to even play in the e-tail space.

This story originally appeared on ZDNet's Between the Lines under the headline "E-commerce spending rolls on; Free shipping critical."

Tags:
Internet
IBM
About the author

    Larry Dignan is editor in chief of ZDNet and editorial director of CNET's TechRepublic. He has covered the technology and financial-services industries since 1995.

     

    ARTICLE DISCUSSION

    Conversation powered by Livefyre

    Don't Miss
    Hot Products
    Trending on CNET

    Hot on CNET

    Saving your life at speed and in style

    Volvo have been responsible for some of the greatest advancements in car safety. We list off the top ways they've kept you safe today, even if you don't drive one.