With SXSW and Coachella on the horizon, Foursquare and VH1 have partnered to increase visibility and raise money for the VH1 Save The Music Foundation, according to the tech news site Mashable.
How it works is concertgoers can follow VH1 on Foursquare to earn a limited edition "VH1 Save The Music" badge, then when they check-in at music venues across the country they'll be able to unlock the badge and $1 will be donated to the VH1 Save The Music Foundation.
This foundation launched in 1997 with the goal to give public schools musical instruments and also raise awareness about the role music can have in children's education. So far, it has provided $48 million in new musical instruments to 1,800 public schools around the country, which has reached over 1.8 million children.The Foursquare and VH1 donations will be capped at $35,000. According to Mashable, the VH1 Save The Music Foundation donates $37,000 on average per school; so that means that this promotion could provide one school with a whole new repository of instruments.
This is the second time the two companies have worked together in offering users badges. In 2010, Foursquare promoted a limited edition "VH1 Fanatic Badge" badge that let users enter a sweepstakes to win VIP access to concerts.
The Foursquare promotion for the"VH1 Save The Music" badge runs for the next two months.