Four tricks to feign Openness (

No way do I believe that our best interests aren't at the heart of these companies!

For all of you who flamed me for calling Microsoft's "Open Value Subscription" hyperbole, maybe you'll listen to Wired Magazine.

"Openness" may be reaching hyperbolic proportions in Silicon Valley, but the idea is relatively good natured at heart. The practice is rooted in the notion that sharing various assets (i.e., underlying code, operating and communication standards) benefits both consumers and businesses. However, one could argue that the current fad of openness is little more than a Trojan horse.

1. Joining an 'Openness' Consortium
2. Creating an Arbitrarily Open Standard
3. Rebranding Existing Features
4. Buying Into (and Locking Up) an Existing Open Standard

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Details about Apple's 'spaceship' campus from the drone pilot who flies over it

MyithZ has one of the most popular aerial photography channels on YouTube. With the exception of revealing his identity, he is an open book as he shares with CNET's Brian Tong the drone hardware he uses to capture flyover shots of the construction of Apple's new campus, which looks remarkably like an alien craft.

by Brian Tong