At the 2010 Beijing Auto Show, Ford showed off its new Start Concept, a small car designed for urban driving. The concept comes amid the worldwide launch of Ford's new Fiesta small car, and hints at how the company could go smaller and more fuel efficient.
The concept shows a futuristic, bulbous design, with minimal grille and headlight apertures. Although mostly a design concept, Ford points out that its engine is a new addition to its EcoBoost lineup. Ford's EcoBoost engines use direct injection and turbocharging to enhance efficiency. The Start Concept uses a 1-liter 3-cylinder engine, which Ford claims delivers the power of a four cylinder.