Ford Sync advises what to do on a date

At TechCrunch Disrupt Hackathon, Ford names startup Dates.fm the winner of its Sync AppLink Developer Challenge.

TechCrunch Disrupt Hackathon
The TechCrunch Disrupt Hackathon attracted many app developers, some of who participated in Ford's Sync Developer Challenge. James Martin/CNET

Seeking new apps to integrate with its cars through Sync AppLink, Ford hosted its annual Developer Challenge at TechCrunch Disrupt. This year's winner is startup Dates.fm, a Web site and app designed to give couples suggestions about what to do on date nights.

Dates.fm and its sister site, BeCouply, are currently in beta. A counter on the BeCouply site says it will launch in 3 days and 21 hours. The founders of Dates.fm, Becky Cruze and Pius Uzamere, attended the TechCrunch Disrupt event and entered the Dates.fm app in the Ford Challenge, using the Sync API to develop voice commands and interface elements that would make the app usable in a car.

Ford says the Dates.fm Internet service "makes it fun and easy to discover great date ideas, capture special moments, and connect with other couples." Cruze notes that the service lets couples favorite date ideas, saving them for return visits. Of the Sync integration, Uzamere says that most dates start in the car.

Winning the Challenge means the Dates.fm founders will get support to develop a release version of the app that can integrate with Sync. They will also be invited to join Ford at CES 2013 in January.

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